This whole process may seem daunting at first, but trying and experimenting with ways to generate new business is what marketing is all about. It can be simple like this – title, short explanation and fill in the box email
To launch, you will need email marketing software like Constant Contact, Aweber, Drip, MailChimp, or ActiveCampaign to collect the emails/names and date them for your future email marketing campaigns.Ī simple opt-in box to advertise your lead magnet
Or you can hire a freelancer to create a simple document or design for you.įollow these steps to create your lead magnet: Before sharing it to your website, ensure that it is free of spelling and grammatical errors. You can make a nice cover for it, or just make something simple. Your lead magnet template can also be a simple Word document with your logo and contact details.
You can make an efficiently designed PDF document in Canva, which is a free design service, upload your logo, and add various design elements (e.g. The goal here is to get the email information of your readers and build your lead generation strategy it’s not about having the best design or spending hours to create something out-of-this-world. What it contains is more important than how it looks. Your sales lead magnet does not need to look pretty. If you can get the information on one page, the better. So the best option? A downloadable PDF with one to three pages only. People are overloaded with too much information, make it easy for them. Remember, they want it to answer their questions fast and help them with their travel planning. learning Facebook Ads), but it isn’t appropriate for your target guests. The goal is simple: for them to download it and use it fast.Ī several-paged e-book is only valuable for very specific and highly technical areas (e.g. You want your lead magnet to be of high value and easy to consumeto your potential guests. This is the best way to know for sure if your lead magnet is something that would be useful to them. For example, the best things to do in your city that you can create a shortlist of. Do a keyword/phrase search of common searches for your city, country, or attraction type.For instance, what are the most common concerns or questions these guests ask you? Brainstorm ideas on the most valuable content to target guests.Determine the target guest you want to reach.
Probably, they are not effective, you say.
What is surprising is that lead magnets for accommodations, tours, and attractions are still not common. Unless an e-book or webinar includes information that you need right away, you will likely save the e-book to read later or file the webinar recording to watch on a rainy day. Let’s face it, we all have downloaded e-books and signed up for webinars at some point, but we haven’t really read or attended them, have we? That is because your time is limited.Īlthough e-books and webinars are high-value, they are hard to consume because most likely, you are busy. The lead magnet template for the tourism industry